Mercy W. Kamau on LinkedIn: How do you like your coffee? Bitter and dark, sweet and creamy, or with a… (2024)

𝒀𝒐𝒖𝒓 𝒂𝒖𝒅𝒊𝒆𝒏𝒄𝒆 𝒊𝒔 𝒉𝒆𝒍𝒍 𝒃𝒐𝒓𝒆𝒅 𝒂𝒏𝒅 𝒔𝒄𝒓𝒐𝒍𝒍𝒊𝒏𝒈 𝒚𝒐𝒖𝒓 𝒂𝒅𝒅𝒔 𝒂𝒘𝒂𝒚Are you guilty of posting content that puts your audience to sleep faster than a glass of warm milk?Wake-up call! It's time to shake things up and engage your audience like never before!Here are 6 ways to make your audience laugh, cry (tears of joy), and love your brand:𝑲𝒏𝒐𝒘 𝒕𝒉𝒆𝒎 𝒃𝒆𝒕𝒕𝒆𝒓 𝒕𝒉𝒂𝒏 𝒕𝒉𝒆𝒊𝒓 𝒔𝒊𝒈𝒏𝒊𝒇𝒊𝒄𝒂𝒏𝒕 𝒐𝒕𝒉𝒆𝒓: Understand their quirks, likes, and dislikes.𝐓𝐞𝐥𝐥 𝐬𝐭𝐨𝐫𝐢𝐞𝐬 𝐭𝐡𝐚𝐭 𝐝𝐨𝐧'𝐭 𝐩𝐮𝐭 𝐭𝐡𝐞𝐦 𝐭𝐨 𝐬𝐥𝐞𝐞𝐩: Share your brand's purpose, values, and mission in a way that's actually interesting.𝗔𝘀𝗸 𝗳𝗼𝗿 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸(𝐚𝐧𝐝 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐥𝐢𝐬𝐭𝐞𝐧): Show you care about their opinions and aren't just talking to yourself.𝐂𝐫𝐞𝐚𝐭𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐭𝐡𝐚𝐭'𝐬 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐟𝐮𝐧: Quizzes, polls, and contests that make them go "Hey, this is cool!"𝐁𝐞 𝐚𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜(𝒏𝒐 𝒎𝒐𝒓𝒆 𝒄𝒐𝒓𝒑𝒐𝒓𝒂𝒕𝒆 𝒋𝒂𝒓𝒈𝒐𝒏): Share behind-the-scenes, showcase your team, and own up to mistakes like a grown-up.𝗥𝗲𝘄𝗮𝗿𝗱 𝗹𝗼𝘆𝗮𝗹𝘁𝘆 (𝒘𝒊𝒕𝒉 𝒎𝒐𝒓𝒆 𝒕𝒉𝒂𝒏 𝒋𝒖𝒔𝒕 𝒑𝒐𝒊𝒏𝒕𝒔)_: Surprise and delight your loyal fans with exclusive offers and perks that make them feel special.By following these tips, you'll turn your audience into loyal brand advocates who will laugh, cry, and cheer for your brand!Share your own audience engagement secrets in the comments!✌𝓘𝓯 𝔂𝓸𝓾 𝔀𝓪𝓷𝓽 𝔂𝓸𝓾𝓻 𝓪𝓾𝓭𝓲𝓮𝓷𝓬𝓮 𝓽𝓸 𝓮𝓷𝓰𝓪𝓰𝓮 𝓶𝓮𝓪𝓷𝓲𝓷𝓰𝓯𝓾𝓵𝓵𝔂 𝔀𝓲𝓽𝓱 𝔂𝓸𝓾 𝓱𝓲𝓽 𝓓𝓜 𝓪𝓷𝓭 𝓵𝓮𝓽 𝓶𝓮 𝓭𝓸 𝓽𝓱𝓲𝓼 𝓶𝓪𝓰𝓲𝓬 𝓯𝓸𝓻 𝔂𝓸𝓾𝓻 𝓫𝓻𝓪𝓷𝓭✌

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Most of us are throwing darts in the darkLiterally!When we do not know our targetAnd just make the moveThat’s throwing darts in the dark.The target is our target audience(also known as ICP)Writing directly to your ICP is nothing buthitting at the bullseye.When you do not know your ICP ⇒❌ You attract the wrong audience❌ Get very low conversion rates❌ You choose to go viral instead of building authority❌ Going viral can give you a temporary boost ❌ But remember Quality audience>>> QuantityIf you choose wisely and build a quality audience✅ You get high engagements ✅ Conversion rates are high✅ Better chances of growth✅ 'Trust factor' is high which enables you✅ to sell them anythingIf you want to make your content 1 % better every day,Just ask yourself these 3 questions:1. Is this written for my ICP2. Will he resonate with my content3. Is my content useful to himWhen your ICP can connect with you at all 3 levelsThen we can say that 'it' is the type of content you should be uploading.A quick reflection on these questions not only helps your ICPbut it will also help you to make your vision clearer,to have a perfect picture of your target audience!I hope that it brought some amount of clarity in your mind🌟So, see you next time Very soon.P.S.- What's your fav go-to dish when you go to a new restaurant?P.P.S.- If you're a founder, coach, or a biz owner who wants to build a personal brand on LinkedIn or Instagram, feel free to contact✌

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𝗦𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗼𝘂𝘁 𝗰𝗮𝗻 𝗳𝗲𝗲𝗹 𝗹𝗶𝗸𝗲 𝗮𝗻 𝘂𝗽𝗵𝗶𝗹𝗹 𝗯𝗮𝘁𝘁𝗹𝗲. 𝗦𝗼 𝗦𝗔𝗩𝗘 𝘁𝗵𝗶𝘀 𝗽𝗼𝘀𝘁 𝗮𝘀 𝘆𝗼𝘂𝗿 𝗿𝗲𝗺𝗶𝗻𝗱𝗲𝗿 𝗮𝗻𝗱 𝗰𝗵𝗲𝗮𝘁𝘀𝗵𝗲𝗲𝘁! The secret sauce is your personal brand! It's your unfair advantage and the game-changer that sets you apart from the noise. Stop trying to fit in. Your quirks, your passions, your story—that’s your superpower.Be unapologetically YOU. When you show up as your true self, you attract your tribe. Show up, show up, and show up again. Consistency isn’t just about posting regularly; it’s about delivering value and staying true to your message. When people know they can rely on you, they start to trust you. And trust? That's the currency of the digital age. Vulnerability is strength. Don’t just flaunt the highlight reel. Share the struggles, the late nights, the failures. People connect with your journey, not just your wins. It's in those raw moments that real relationships are forged. Your followers aren’t just numbers. They’re real people with real lives. Take the time to connect, respond to comments, and show appreciation. Build a community, not just an audience. What problems can you solve? What value can you add? Your personal brand should be a beacon of solutions and insights. When you become a go-to resource, you become indispensable. Your personal brand isn’t about being the loudest in the room; it’s about being the most authentic. It’s your story, your experiences, your unique perspective that make you irreplaceable. So, go out there and make your personal brand your unfair advantage. 𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝗱𝗼, 𝘁𝗵𝗲𝗿𝗲’𝘀 𝗻𝗼 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻. 𝗝𝘂𝘀𝘁 𝗲𝗻𝗱𝗹𝗲𝘀𝘀 𝗽𝗼𝘀𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀. Let us know if you liked this post in the comments ⇩ Also, add us to your favourites to never miss a post from Proriterz. | Follow us @Proriterz .............#Proriterz #Instagramcontent #Instagramstrategy #instagrammarketingtips #igtips #onlinepresence #contentcreationtips #targetaudience #instagramcoaching #marketingexpert #instagramtipsfornewbies #originalcontent

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𝐅𝐢𝐧𝐝𝐢𝐧𝐠 𝐈𝐧𝐬𝐩𝐢𝐫𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐄𝐯𝐞𝐫𝐲𝐝𝐚𝐲 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐌𝐨𝐦𝐞𝐧𝐭𝐬✨As a marketing professional, I've come to realize that inspiration often strikes in the most unexpected places. Today, it happened while I was waiting in line at my local coffee shop ☕️.As I watched the barista effortlessly engage with customers, I couldn't help but admire the seamless blend of personalized service and brand storytelling. It got me thinking about the power of human connection in marketing, and how every interaction—whether online or offline—is an opportunity to create meaningful experiences for our audience.In a world inundated with digital noise, it's easy to forget the impact of genuine connection. But moments like these serve as a reminder that behind every successful campaign or strategy lies a deeper understanding of our audience's needs and desires.So here's to finding inspiration in the everyday moments, and embracing the human side of marketing. Let's continue to craft experiences that resonate and leave a lasting impression. Who knows, your next big idea might just be waiting for you in line at your favorite coffee spot! ☕️✨#MarketingReflections #Inspiration #HumanConnection #CoffeeShopMusings

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Your clients aren’t just cold, hard logic machines. 🤖But a combination of their feelings, dreams, and past experiences. They're the ones who are driven by hopes, fears, and that little voice inside whispering, "Is this the right choice?"So, what is the secret sauce to gain their trust and loyalty?Dive headfirst into their emotional world.Think about their dreams, fears, and what makes them tick. Customize your marketing to hit those emotional bullseyes.😊To truly connect, go all in on emotions!Share stories, testimonials, and real-life success tales about how your stuff changes lives. Emotional content isn’t just persuasive; it’s downright unforgettable.And when it comes to customer chats, patience, empathy, and understanding are your superpowers.Acknowledging and responding to their emotional needs? That’s the trust and loyalty golden ticket.🏆Oh, and your brand? It’s not just facts and figures; it’s about vibing with what matters to your audience. That’s how you shine bright among the rest.So, here’s the scoop: clients are all about emotions, so your online game should be too.Show some empathy, be relatable, and tug at those heartstrings. That’s not just connecting; that’s the recipe for trust, loyalty, and one rock-solid brandFeel free to share your thoughts in the comment#socialmediamarketing #personalbrand #socialmedimanager

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Imagine this-We'd never met andIf I come to you and say,Hey, look at my bagTry on my bagI sell bags for a livingPretty weird, right?This is exactly what you'redoing when you try to sell to youraudience you haven't warmed up yet.Now, what does "warm up" youraudience before selling to them mean?It means that-Don't do "cold selling" by promotingyour products or services right away.See, when your brand is still new,and people don't know much about it,you need to build trust with your audience. Right?That's what warming them up means!Think about it and if people don't know you,how do they trust you or want to buy from you?So, how do you warm up your audience?Simply follow these steps-↳ Teach them something valuable for free.👉🏼This builds trust.↳ Make them happy, shocked, or interested in your content.👉🏼 This makes you relatable.↳ Share personal stories to inspire them.👉🏼 This helps them connect with you.Keep sharing this kind of content regularly,and talk about your services casually occasionally.This helps people see the humans behind the brand.And....⭐️ Once people know you, they'll start to like you.⭐️ Once they like you, they buy from you.P.S.- How do you warm up your audience?😃#contentstrategy #contentstrategist #socialmediamanager

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Why Emotional Marketing Grabs Hearts And Minds?Have you ever experienced that lump in yourthroat when you see a heartwarming ad?Or those goosebumps when a motivationalvideo inspires you to greatness?Or a chuckle at a meme that perfectlycaptures a relatable moment?We've all been there.In those fleeting moments when an ad or pieceof content resonates emotionally,we feel seen and understood.And for brands, this emotionalconnection is a powerful tool.Emotions greatly influence human behaviour,particularly in the following ways:1. Attention:Emotional ads stand outamidst other promotional material. 2. Connections:Shared emotions andexperiences can bring people closer together.3. Opinions:Positive emotions shapeour perceptions and opinions.4. Decisions:Feelings have a greaterinfluence on our actions than logic.Whether it's about:→ Tear-jerking stories→ Motivational calls to action→ Bringing back old memoriesEmotional marketing helps brands:1. Drive real business results2. Cut through apathy3. Inspire passionIt's important to evoke emotion to makemessages stick, resulting in clicks to buy,shares with friends, and 5-star reviews.Be the brand that evokes:→ Laughter→ Pride→ TearsAnd you'll make your customers buy.How do you tap into emotionsto connect with your audience?Share your thoughts below!#marketing #marketingstrategy #socialmediamarketing #digitalmarketing #contentmarketing

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Cookie-cutter tactics might give you short-term likes, follows, and comments… but they won't sustainably elevate your brand or build a meaningful connection with your audience that leads to sales.What's missing is a personalized touch, a strategy that resonates with your unique voice, beliefs, and mission.Your brand isn't just about what you offer; it's about who you are and what you stand for.Let that sink in for a moment 🤔 Rather than chasing trends or mimicking what others are doing, create a strategy that reflects your personality, values, and beliefs.That’s how you’ll create a powerful narrative that sets you apart.So, before you hit that record button or draft your next post, take a moment to reflect:✅ Does this content truly reflect my personality and voice?✅Am I staying true to my core values and beliefs in this message?✅Does this post align with the mission and purpose of my business or brand?✅Does this post contribute value to my audience's lives or experiences?✅How can I infuse more of my unique perspective into this content?By asking yourself these questions, you’re making sure your content is engaging, meaningful, and aligned with who you are and what you stand for.Remember, being yourself and speaking from the place of your truth, is the key to building genuine connections and your long-term success.#MarketingYourTruth

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Want to make a sale on social media this week?🤑Here’s the secret 👇Stop TELLING people what you do and start SHOWING them. Heres why⬇️Because your audience is drowning in choices. They see thousands of ads everyday. Simply stating your services won’t cut it anymore. By showing your products or services in action, you’re giving potential clients a real taste of what they can expect.It’s the difference between reading a recipe and savoring the final dish.For example👇Imagine you’re a chef trying to sell your signature dish. Would you list the ingredients, or would you let people smell, taste, and experience the dish?Social media allows you to be that chef. Utilize visuals – images, videos, infographics – to create a sensory experience for your audience. Let them see the value you bring.At the end of the day, consumers are not just buying products; they’re investing in solutions. By showcasing your offerings, you’re providing a sneak peek into the transformation you can bring to their lives or businesses. This transparency builds trust and empowers your audience to make informed decisions. Remember, an informed consumer is a confident one.I challenge you today to take a moment to review your recent posts.Are you telling or showing? Because we want to let your work speak louder than your words.#video #marketing #socialmedia #management #strategy #storytelling

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So many experts don’t tell their story.They wonder why they struggle to attract followers.They focus on the wrong things, trying to impress people with their accomplishments.Or make themselves sound like a superhero.But the most powerful stories are perfectly imperfect.⬇️Great stories are authentic, relatable, and emotionally engaging.And the truth is, everyone has a unique story. That includes you.You have a unique journey that led you here.So why keep that to yourself?The key is to simply frame it in a way that resonates with your audience.After helping dozens of clients come up with theirs, here’s what I’ve learned.Steal this framework:#1: Identify your turning pointEvery great story has a turning point – a moment when everything changed.For you, it might be a personal struggle, a lightbulb moment, or a transformative experience.This is the heart of your origin story.#2: Highlight your unique perspectiveYour origin story should showcase what makes you different.Maybe you have a contrarian view on your industry, or you've developed an innovative approach to solving a common problem.Use your story to establish your unique perspective.#3: Show your human sidePeople connect with stories that are relatable and emotionally engaging.It’s okay to show your vulnerable side.Share your fears, struggles, triumphs…and lessons.This helps people see you as a real person, not just another faceless brand.#4: Connect to your missionYour origin story should lead directly into your mission – the reason why you do what you do.Show how your personal journey has fueled your passion to make a difference in the world.This will give your brand a sense of purpose and meaning.#5: Keep it conciseYour origin story should be easy to understand and remember.Stick to the key points and avoid getting bogged down in unnecessary details.A good rule of thumb is to keep it under 2 minutes when telling it verbally.Bonus tip: your origin story doesn't have to be dramatic or epic.The most important thing is that it's true to who you are and what you stand for.By knowing & telling your origin story, you’re creating a connection with your market.Establish your unique message, and give your brand a powerful purpose.And that's a solid foundation for anything you’ll do.So, what's your story?If you're game, tell me about it here 👇🏻

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